Who morphed activist Shakeel Bhatt into "Islamic Rage Boy", an incarnation of the perennially angry Muslim?
But the 30-year-old Kashmiri activist is puzzled, not angered, by his overseas fame[...]
Neighbours describe Mr Bhat as well-mannered, sincere and dedicated. He walks to a protest if it is within six miles (10 km) of his home and hitchhikes or catches a bus if it is further. Sometimes he is the only protester.
Thousands of miles away in the US, the two bloggers who re-imagined Mr Bhat as a cartoon character have put Islamic Rage Boy on T-shirts, beer mugs, hoodies and Valentine cards in a variety of bloodthirsty and furious poses, and copyrighted it.
The bushy beard, scowl and crooked nose bear an uncanny resemblance to Mr Bhat, but his creators deny the image is Islamophobic or based directly on him.
Buckley F Williams, from the "conservative leaning" satirical news blog The Nose On Your Face, says: "We're anti-Muslim-extremism, the loudest voice of the Muslim world right now, which would lead one to believe it is the dominant voice of the Muslim faith.
"Believe me, we want to be proven wrong. It isn't as though we were sitting around at our monthly Ku Klux Klan meetings and drawing religions out of a hat to see who would become the object of our scorn and ridicule next."
He and his co-blogger Potfry, both assumed names, have seen a significant rise in traffic to their site since the launch of Islamic Rage Boy, from 1,000 to 5,000 hits a day. They first spotted Mr Bhat last September.
Mr Williams says: "We didn't go looking for him because he was always in the news. We made him Islamic Rage Boy shortly after that and it became a sub-culture."
It was, he adds, less about Shakeel and more a composite representation. "We've seen so many pictures of Muslims protesting and there's a faction that's perennially angry."
The intention of the cartoon is, he claims, to open up debate. "Muslim fanaticism is the problem, not Muslims. Islam is not coming across, to the average person, as a friendly or inviting religion. There must be many Muslims who don't like what's going on, but we're not hearing it."
A spokesman for the Council on American-Islamic Relations, Ibrahim Hooper, is unconvinced. Mr Hooper says: "I find the term Islamic Rage Boy offensive, as would anyone who applied the term to their own faith. It's an Islamophobic product by Muslim-bashers on internet hate sites."
He compares the cartoon to the anti-semitic imagery of 1930s Nazi Germany. "The cartoon is part of an overall growth of anti-Muslim rhetoric in this country. Someone is trying to link Islam with violence and anger and profiting from it."
He quotes a recent Newsweek poll, which paints a complicated portrait of US attitudes towards Muslims: 63% of Americans surveyed believe most Muslims do not condone violence and 40% believe the Koran does not condone violence, but 28% believe it does and 41% felt Muslim culture glorifies suicide.
Mr Hooper says: "While the majority is not hostile towards Muslims, there is a minority who are, and cartoons like this do not help. You cannot combat one form of extremism with another."